Etienne de Swardt worked for a long time in what is known as luxury perfumery. A perfumery that limits creation to its simplest expression and produces aseptic, consensual juices.
Juices designed to appeal to the greatest number of people, based on the principle that the greatest number of people only like what is easy and lukewarm.

Tired of these diktats, he creates his own perfume house with the idea of revolutionizing it. To give it back its letters of nobility. His grace. His virtuosity.
To give to love a demanding and rare perfumery to everyone, without exception. Long live free, liberated perfume. Furiously free. Dangerously endearing. Flamboyant, excessive, perfect, sometimes sulfurous, always delicious.
To love and make people love perfume, the true, the strong, the good, the intense, the revered, and to become a citizen of Etat Libre d’Orange. To life, to love. And since we die in the end, yes to love above all.